IPFS • 11ty • dAppling - i11g

We needed a blog for dAppling. One of our important marketing efforts revolves around writing engaging and helpful content. The aim of this is to show two things:

1. We know things.
2. We share things.

Not only that, but we like to help people in ways that we can. Sharing knowledge, for me, gives great joy.

High-level Goals

So the question is, how can we use the things we know to host and share those things in a way that is:

• Search Engine Optimization (SEO)
• Pretty
• Easy to update

Search Engine Optimization (SEO)

We have posted articles on dev.to, but wanted stronger search on our own domain. The ideation started a few days ago because dev.to does not allow us to use a custom domain. After reading an article advocating to Publish (on your) Own Site, Syndicate Elsewhere

the practice of posting content on your own site first, then publishing copies or sharing links to third parties (like social media silos) with original post links to provide viewers a path to directly interacting with your content.

Pretty

I went through the templates on the 11ty starter projects page and found this awesome “Bliss” template by Łukasz Wójcik on GitHub. I think it’s pretty. Thanks Łukasz!

Easy to Update

This was a consideration because if other people on our team want to update the blog, it needs to be straightforward enough to not get in anyone’s way. Since this is all Markdown, along with this blog post PR, it should be pretty self-explainatory to duplicate an article.

Don’t Get me Wrong!

I know there are many many options to write blogs that are more optimized than what I’m suggesting here. There’s Medium, Substack, the aformentioned dev.to, Ghost, the list really goes on, but there’s a desire of mine to make something that’ll be compatible with our current infrastructure at dAppling, and I’m having fun. This is the best I have come up with, but do note I’ve not exhausted all of the web’s offerings!

Implementing this yourself

I’m using this blog post as a way to explain-by-doing. Here’s my workflow, from concept to creation.

Create your Content

One can obsess over the best way to display information, and that display can be in many different formats, but what most people have seemed to converge on is Markdown. Because of its portability, writing the content in markdown first and finding where to host it later is a great strategy. To that end, I am writing this in my favorite editor, Obsidian.

Manage your Files

First, clone the “Bliss” template and open it up locally in your favorite file editor. When managing the files while writing the blog post, it will be helpful to run the website in development mode.

npm i # first install dependencies
npm run dev # start a local server

To manage the files, you have images and content.

• For images, I created a folder for the specific blog post and the related images go into this dedicated folder. The image above is then referenced as: ![Obsidian editor with the above content written](/images/11ty-on-ipfs/obsidian-editor.png)
• Content goes into the posts folder with the markdown, saved as 07-19-11ty-on-ipfs.md, the date and title.

And that’s it! After running the server, the content with images should now be viewable at http://localhost:8080/<post title>/ because the template we are using, with the help of 11ty, creates that route for us.

Create your dAppling Project

Now this should be the easy part. Head over to dAppling Network, sign in, and create a new project. The steps for this are:

1. Sign-up and authorize the GitHub App.
2. Create a new project and select your blog repo.
3. Accept the build settings, they should be automatically detected.
4. Hit that big deploy button, and wait!

You’ll wait a bit while the code is deployed, and you should get a link to the site deployed on IPFS. We have a friendly URL like blog-xn6nf4.dappling.network and the template should show up!

Update your dAppling Project

Now, to update a new blog post, you can either update your “main” branch, by either pushing directly or by creating a PR and merging it. I will be pushing directly to the branch and let dAppling deploy the site. After that, the site should be live!